For our sector, saying no can be agonising, especially if it’s to a need directly in front of you. Having a crystal-clear strategy helps us make those difficult but necessary trade-offs “in service of a future where a whole lot more people are served”.

Watch Kevin Starr, CEO of Mulago, discuss what’s possible if organisations have a living strategy that responds to changing circumstances and new information, in pursuit of a world where their idea has achieved its full potential.